Me pēhea te hanga i tō waitohu maru
He ingoa kotahi, he tohu kotahi rānei te waitohu maru e mau ana i ngā hua e rua, neke atu rānei, e hono ana, e whakatutuki ana i ngā hiahia rerekē. Hei tauira, he waitohu maru a Heinz nā te mea kei runga te ingoa i ngā momo hua pēnei i te ketchup, te māti, te winika, te pīni, me ētahi atu.
E mōhiotia ana hoki ngā waitohu maru he waitohu whānau.
Ka whakamahia e te kamupene, e te kaihanga rānei tētahi rautaki waitohu matua ina kore e hiahia ki te whai waitohu hua takitahi.
Ka tīmata tonu ngā waitohu maru hei waitohu takitahi. Hei tauira, i tīmata a Heinz mā te hanga pīkara. Engari ka whakamahia e ngā kamupene te angitu i roto i tētahi kāwai hua hei neke ki tētahi atu, he tukanga e kiia nei kotoronga waitohu.
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Waitohu Marara vs. Whare Waitohu
Ko te House of Brands he kamupene matua e hokohoko ana i ngā hua rerekē me ngā momo waitohu rerekē, ko ētahi o ēnei he waitohu maru.
He whare waitohu ngā kamupene pēnei i a P&G, Heinz-Kraft, Reckitt-Benkiser, me Unilever. He whānuitanga o ngā hua e hangaia ana e rātou, ā, e whakamahia ana e rātou he huinga waitohu hei hokohoko. He maha ngā wā ka kiia he waitohu maru rātou.
Kāore he aha ki ngā whare waitohu mēnā kāore he hononga o te kamupene matua ki te hua i roto i te hinengaro o te kaihoko. Ko te mea nui kia mārama te waitohu ki ngā kaihoko.
Wā tuku: 11 o Ākuhata-2021